14 July 2022
'Risky advertising for safety workwear' win at CCP Festival!
The last big TOWORKFOR campaign was admittedly a huge risk, a risk that turned out to be a huge success.
With an irreverent campaign, TOWORKFOR captured the attention of several media, created a new concept and communication style, and predefined a new look on its website, social media, and packaging.
As if that was not enough, this campaign had a surprising result and won several awards for the TOWORKFOR marketing campaign in the most prestigious advertising festival in Portugal.
But the most important are the results achieved in just a few months of the campaign:
TOWORKFOR has increased website visits by 300% and about 200% in online shop turnover compared to the same period of the previous year.
In B2B it increased the overall turnover by about 30% and won new customers in several markets, namely Turkey, the Netherlands, Belgium, and Canada.
With an irreverent campaign, TOWORKFOR captured the attention of several media, created a new concept and communication style, and predefined a new look on its website, social media, and packaging.
As if that was not enough, this campaign had a surprising result and won several awards for the TOWORKFOR marketing campaign in the most prestigious advertising festival in Portugal.
But the most important are the results achieved in just a few months of the campaign:
TOWORKFOR has increased website visits by 300% and about 200% in online shop turnover compared to the same period of the previous year.
In B2B it increased the overall turnover by about 30% and won new customers in several markets, namely Turkey, the Netherlands, Belgium, and Canada.
And the best part: none of the targeted celebrities' agents have sued the brand (yet).