14 July 2022

'Risky advertising for safety workwear' win at CCP Festival!

The last big TOWORKFOR campaign was admittedly a huge risk, a risk that turned out to be a huge success.

With an irreverent campaign, TOWORKFOR captured the attention of several media, created a new concept and communication style, and predefined a new look on its website, social media, and packaging. 

As if that was not enough, this campaign had a surprising result and won several awards for the TOWORKFOR marketing campaign in the most prestigious advertising festival in Portugal. 

But the most important are the results achieved in just a few months of the campaign:

TOWORKFOR has increased website visits by 300% and about 200% in online shop turnover compared to the same period of the previous year.

In B2B it increased the overall turnover by about 30% and won new customers in several markets, namely Turkey, the Netherlands, Belgium, and Canada.

And the best part: none of the targeted celebrities' agents have sued the brand (yet).
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