OUR BRAND
TOWORKFOR is a brand made for the hardest workers who take risks every day. All TOWORKFOR products are BUILT BY AMF and ergonomically designed with bold, innovative and highly technological designs. The brand stands out for taking risks in new technologies, materials and designs that allow us to produce the best safety footwear.
THE EVOLUTION OF TOWORKFOR
The TOWORKFOR appears in 2005 with the name 2W4 (To Work For), presenting to the market a new concept of safety footwear.
Quickly the brand stands out and positioned itself strongly in the work footwear market and in 2015 changes the name to TOWORKFOR, to facilitate the internationalization of the brand. It is also this year that it launches its first major collection - Working Class Hero.
Since then the Portuguese brand seeks to stand out through design and innovative technologies. The intelligent mixture of several concepts is proof of that. The fashion and sportive footwear and more classic models and styles, allied to the technical work, that when combined give origin to the TOWORKFOR footwear and demonstrate this bold side of the brand.
Quickly the brand stands out and positioned itself strongly in the work footwear market and in 2015 changes the name to TOWORKFOR, to facilitate the internationalization of the brand. It is also this year that it launches its first major collection - Working Class Hero.
Since then the Portuguese brand seeks to stand out through design and innovative technologies. The intelligent mixture of several concepts is proof of that. The fashion and sportive footwear and more classic models and styles, allied to the technical work, that when combined give origin to the TOWORKFOR footwear and demonstrate this bold side of the brand.
2005 - COLLECTION SPORT
2013 - COLLECTION WORKING CLASS HERO
2014 - COLLECTION SAFETY RUNNERS
2015 - COLLECTION FULL GRIP MICHELIN
2019 - COLLECTION INFINITY
2020 - COLLECTION WORKOUT
2021 - COLLECTION GREEN
2023 - COLLECTION X-COM
The brand's biggest advertising campaign
RISKY ADVERTISING
This campaign aims to boost the reach of our TOWORKFOR and introduce the new TOWORKFOR language. The campaign also marked the launch of the new website and online store.
CONCEPT
Consisting of three films - Can Tom Cruise? Wesley Snipes? Will Smith?, starring three characters with internationally recognized names. These characters are challenged to perform something risky. So we reveal this new bold and daring side of TOWORKFOR and also the new collection of safety clothing.
RESULTS
Finally, the Risky Advertising for Safety Workwear campaign took TOWORKFOR all over the world. It reached more than five million people impacted by the ads, a 300% increase in website visits, and a 200% increase in online store sales.
In addition to the huge exposure TOWORKFOR got, the campaign also won 2 gold, 5 silver and 2 bronze at the CCP Advertising Festival - 'Risky Advertising for Workwear'. And the best part is that none of the targeted celebrities sued the brand.
CONCEPT
Consisting of three films - Can Tom Cruise? Wesley Snipes? Will Smith?, starring three characters with internationally recognized names. These characters are challenged to perform something risky. So we reveal this new bold and daring side of TOWORKFOR and also the new collection of safety clothing.
RESULTS
Finally, the Risky Advertising for Safety Workwear campaign took TOWORKFOR all over the world. It reached more than five million people impacted by the ads, a 300% increase in website visits, and a 200% increase in online store sales.
In addition to the huge exposure TOWORKFOR got, the campaign also won 2 gold, 5 silver and 2 bronze at the CCP Advertising Festival - 'Risky Advertising for Workwear'. And the best part is that none of the targeted celebrities sued the brand.
